Entrepreneurial legend: Dennie Deng’s innovative thinking gives new vitality to the industry

1.Who is Dennie Deng?

Dennie Deng is the founder of the brand DennieNova. Obviously, if we follow the meaning of the word, what the brand wants to emphasize is Dennie’s spirit of continuous innovation and hard work in the industry. Yes, 18-year-old Dennie entered the faucet industry by chance. He started from the grassroots and polished himself. Compared with others, in an era when it was difficult to even have enough food, Dennie wanted to acquire technology and knowledge. Many times, meager wages or even no wages, unfair treatment, still did not hinder his progress. Dennie always faced it with a smile, just like now, a typical optimist. In the past, hardware, an industry with many processes, high technical requirements, hard work, and less advanced technology than today, Dennie relied on his fingers to figure out all the details bit by bit. The young Dennie was deeply rooted in every process at the grassroots level and was better than his predecessor very early. Dennie said that when others were making money from work, he was learning from work, even if he didn’t make money. He wanted to learn and polish his skills as quickly as possible, explore all the technical doors, and cross all the technical thresholds. So he is always thinking about how to make the current products better? And this “better” is the innovation that DennieNova brand pursues.

2. After more than 30 years, the craftsman still has a pure heart

Dennie has been in the faucet industry for more than 30 years, and he has never left the industry he loves. He once said that he would do this for the rest of his life because he just likes faucets. When he said this, his voice was loud and powerful, and his eyes sparkled, like a child full of expectations and inevitable enthusiasm for the future. Before establishing his own brand, Dennie worked as a senior manager in different companies. What made him different from other senior managers was that he would always observe the simplest operators, check every accessory in the warehouse, and even remember the location and quantity of hundreds of accessories. He also gave instructions on the assembly line. He always knew that the most fundamental thing was every ordinary operator on the assembly line and every operator in the machine operation workshop. Employees who encountered difficulties would be very lucky to meet Dennie at this moment, because he would immediately help you get out of trouble. But what Dennie prefers is to continue to study innovation and development. He always has wild imaginations, and all the impossible things in the eyes of others will become possible with him. Where does inspiration come from? Dennie said that inspiration comes from everything, from everything he can see. Based on this, he can quickly associate it with the drawings in his heart. Dennie seems to have countless product drawings in his mind that are being completed or waiting to be completed. He always wants to create new things and subvert the old existence.

3. Create what does not exist, subvert what exists

In his long life, Dennie has been checking the product quality and the birth of new products of various companies. Now, he can even complete the realization of any drawing. As long as it meets logic and needs, there is no product that cannot be realized. The cup washer is a very good example. People in the past didn’t even know there was such a convenient tool, but now it is almost one of the must-haves in every household. Dennie led everyone into a new era of cup washers, and at this moment Dennie still didn’t stop thinking. After receiving feedback from the public, he found that there were more like-minded people among the crowd. He is still constantly iterating new versions based on user feedback and needs. There may be various obstacles in the process of innovation, but Dennie ‘s goal is to hope that the product can directly reach the user’s heart and convey the inspiration he wants to convey, and also make DennieNova’s innovation a possibility that cannot be surpassed or imitated. Regarding faucets, the appearance of faucets has been very early, dating back to the early 1800s : with the development of the industrial revolution, the advancement of metal processing technology enabled people to make more complex and durable water flow control devices. This is the emergence of the prototype of the modern faucet. It seems incomprehensible to others that there is any innovation or change in the faucets that are similar, but Dennie can still tell you the difference between the kitchen faucets he has updated in recent years and those on the market, and what convenience and product optimization he has provided to users. Dennie ‘s thinking is like waves, constantly hitting you, and new things emerge in an endless stream. He constantly subverts the product concepts and homogenized products that are prevalent in the market.

4. DennieNova

When everyone sees the DennieNova brand logo, they will understand that there is a person named Dennie walking on a road called Nova , moving forward in parallel. You can also understand that Dennie and Nova are going hand in hand and complementing each other, and the dark blue is the world of water that DennieNova needs to explore and the future of faucets. This is also what Dennie insists on, using quality to ensure durability and using innovation to give back to the world. Therefore, Dennie is the driving force in the development of the DennieNova brand , and it can also be said to be the most powerful core of the brand, and the most important support for DennieNova to go global.